We’re delighted to have Mohamed Sow, a De Montfort University graduate join us for six weeks to learn about brand and marketing and what it’s like to work in a marketing agency in the East Midlands.
Here’t what Mohanmed said in his first blog for us …
Creativity has always been at the heart of how I approach challenges, whether in work, study, or everyday life. Hi, my name is Mohamed Sow, and I’m a recent Business and Marketing graduate from De Montfort University. I’m thrilled to be starting my internship with Florence & James Marketing.
Why Florence & James?
What drew me to Florence & James Marketing is their ability to balance creativity with strategy. The agency doesn’t just create eye-catching content; it builds campaigns that connect with audiences and drive results. That’s exactly the type of environment I was looking for as I begin my career.
Over the next six weeks, I’ll be involved in a variety of projects:
- Developing engaging content for social media that speaks to different audiences
- Experimenting with short-form video and design tools like Canva and CapCut
- Researching and writing blogs, learning to adapt tone and style for different brands
- Analysing performance data, understanding how insights shape the next creative move
These are all areas I’m passionate about and eager to grow in. My goal is to leave this internship with hands on agency experience, sharpened creative and analytical skills, and a clearer sense of where I want to specialise in the future.
At university, I particularly enjoyed modules around branding and strategy, as well as group projects that required creativity and collaboration. I’m now looking for a graduate role that allows me to combine those skills to something dynamic, where I can make an impact while learning new things.
Outside of marketing, I’m passionate about fitness, football, and travel, these are all interests that help me stay disciplined, motivated, and open to new perspectives. I also enjoy learning new languages (English, Italian, French, and Fulani), which I see as another way to connect with new people and cultures. I am very excited for this internship not only to learn from the Florence & James team but also to contribute my energy, ideas, and perspective to their work.
Florence & James feels like the perfect place to begin my journey.
I have known Mohamed since his school days and have seen his passion, creativity, and determination grow year after year. It’s great to see him now bringing that same energy and drive into his internship with Florence & James Marketing. I’m confident he will make a real impact during his time there and continue to thrive as he builds his career in marketing.