The UK average consumer is exposed to 5,000+ adverts every day. So how can your business possibly stand out? The core challenge for marketers, like myself, is to ensure that the businesses we work with are able to cut through the clutter and can stand out, be relevant and deeply connect with their target audience. This builds brands for the long term and it generates more sales, growth and profit.
A key part of the above statement is connecting with your ‘audience’, you don’t have to be all things to all men. You do not have to SHOUT AT EVERYONE! Understand your product / service offering, understand where it sits in the market and above all understand who it helps. What benefit does it give to the person buying it? What is your key point of differentiation? What is your product truth?
Then find out about your audience in detail, what makes them tick, where do they spend their time, what are their media habits? As a business if you don’t know this about your audience currently ensure you find out before you spend any money on marketing.
Focus all your marketing efforts and budget on your core audience. Your budget should stretch further with less wastage and your messaging can be specifically aimed at their needs and wants.
If you need help and support identifying where you sit in your market, defining your product truth or understanding your audience then get in touch we can help you.
